SEOCompare is the UK's independent comparison of AI search optimisation agencies and tools, helping businesses find the right partner for ChatGPT, Gemini, Perplexity, and AI Overviews visibility. This privacy policy explains how we collect, use, and protect your personal data when you use our website.

What data we collect

When you submit a form on SEOCompare (such as requesting a free AI visibility audit or asking to be matched with an agency), we may collect the following information:

Your name
Email address
Phone number
Website URL
Industry or sector

We do not collect any personal data unless you actively submit it through one of our forms.

How we use your data

We use the information you provide to:

Deliver the AI visibility audit you requested
Match you with relevant AI search optimisation agencies based on your needs
Respond to enquiries you send via our contact form
Improve our comparison data and website experience

We do not use your data for unsolicited marketing. If you request an audit or agency match, you will receive communications related to that request only.

Who we share your data with

We may share your information with the following third parties, only where necessary to fulfil your request:

Agency partners — when you request quotes or ask to be matched with an agency, we share your contact details and website URL with the relevant agency so they can contact you directly
FormSubmit — our forms are processed through FormSubmit, which handles form submission data on our behalf

We do not sell your data to any third party. We do not share your data with advertisers.

Cookies

SEOCompare uses functional cookies only by default. These are necessary for the website to operate correctly (for example, remembering your cookie consent preference).

We do not use tracking cookies, analytics cookies, or advertising cookies unless you explicitly consent to them through our cookie banner. If you consent, we may use analytics to understand how visitors use our site so we can improve it.

Affiliate links

Some links on SEOCompare are affiliate links. When you click on an affiliate link and make a purchase or sign up for a service (such as Semrush, Ahrefs, or SE Ranking), we may earn a commission. This does not affect the price you pay or our editorial ratings. Affiliate relationships are disclosed on every page where they apply.

Your rights under GDPR

If you are based in the UK or European Economic Area, you have the following rights under data protection law:

Right of access — you can request a copy of the personal data we hold about you
Right to deletion — you can ask us to delete your personal data
Right to data portability — you can request your data in a structured, machine-readable format
Right to object — you can object to our processing of your personal data
Right to rectification — you can ask us to correct inaccurate data

To exercise any of these rights, contact us at info@seocompare.co.uk. We will respond within 30 days.

Data retention

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected. Audit request data is typically retained for 12 months. You can request deletion at any time.

Contact

If you have questions about this privacy policy or how we handle your data, contact us at info@seocompare.co.uk.

Last updated: April 2026

Privacy Policy