How Much Does AI Search Optimisation Cost in the UK?
UK AI search optimisation pricing: £1,500-£3,000/month for small business, £3,000-£8,000 mid-market, £8,000-£25,000+ enterprise. Most agencies offer audits from £500.
AI search optimisation in the UK costs £1,500 to £25,000 per month depending on scope. Small business packages: £1,500-£3,000/month. Mid-market: £3,000-£8,000/month. Enterprise: £8,000-£25,000+/month. Most agencies offer initial audits from £500-£2,000 as a starting point before committing to a retainer.
What determines the price
Four factors drive cost: how many AI platforms you need to cover (ChatGPT alone vs all 6), your website size and complexity, your current state (some SEO foundation vs starting from zero), and your industry's competitiveness.
UK agency pricing examples
| Agency | Starting price | Best for |
|---|---|---|
| Thrive Agency | From £1,200/mo | Most affordable, no lock-in |
| Rank4AI | Contact | UK specialist, competitive pricing |
| First Page Sage | From £2,400/mo | Most experienced, US-based |
| iPullRank | From £8,000/mo | Enterprise only |
Can I do it cheaper?
Yes. Basic optimisation is free — fix your H1, add Organisation schema, allow AI crawlers, submit to Bing. AI visibility tools cost £25-£200/month if you want to do it yourself. A one-off audit (£500-£2,000) tells you what needs fixing without committing to a retainer. See Agency vs Tool for a full comparison.
Read our full cost guide · Get a free audit
Related questions
Oliver Mackman
AI Search Analyst, SEOCompare
Oliver leads SEOCompare's editorial and comparison research. With over a decade in digital marketing, he oversees agency evaluation, tool testing, and AI search data analysis.
Last reviewed: 7 April 2026
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